When you are choosing a domain name for your blog, you have the option to go with a brandable domain name or a keyword domain name.
Your domain name is one of the first things people will see when they visit your site, so it’s important to get it right. When you register a domain, you are making a non-refundable commitment to that particular name, usually for at least a year.
Fortunately, there are a few easy steps you can take to determine whether the domain name you’re considering is a smart bet. This process can also help winnow down your list of possible names, making the final decision that much easier. Taking the time to go through a checklist now can help you avoid a costly name change later.
This article will provide a brief overview on what to consider before you pick out your domain name. Let’s get to work!
Things to keep in mind when finalizing a domain name!
1. Check Available Social Media Handles
Social media marketing is critical when it comes to establishing an online presence and building an audience. Whether you’re running a blog, business site, e-commerce store, or something else entirely, chances are you’ll want to create a few associated social media accounts.
Therefore, you’ll need to do some research before committing to a domain name. What you want to find out is whether the name is already taken on key social media sites (whichever ones you’d like to target). You don’t need to secure an exact match necessarily, but you’ll want to be able to register something very close to your website’s name.
After all, using social media usernames that are consistent is critical for building a reputation and brand. If your Twitter account is @HostBigSpace but your Facebook page is @SpaceHostBig, audience members or customers will have a harder time connecting the dots.
Fortunately, it’s simple to perform this check on most social media sites. In fact, you’ll probably want to go ahead and set up an account on any platforms you deem vital. Then, you’ll be in a strong position when you register your domain name.
2. See If the Name Belongs to a Registered Company
The law is less clear when it comes to names that are already in use but not trademarked, but it’s still best to avoid these if possible. At best, having a domain too similar to one of your competitors is confusing to your audience. At worst, you could be opening yourself up to potential lawsuits.
Therefore, make sure to search for very similar names as well as exact matches. You can refer to sites like –
3. Check the other Top-level-domains (TLDs) Availability
A domain name’s Top-Level Domain (TLD) is the part that comes after the period, such as .com or .org. Before you register a domain, you’ll want to find out if all the TLDs you might want to purchase are available.
Most importantly, you’ll want to secure the .com TLD, even if you’re not intending to use it as part of your primary domain. Since .com is the most well-known option, people are likely to type it in when trying to access your site directly. By setting up a simple redirect, you can make sure they end up in the right place.
You may want to nab a few other popular TLDs as well – for example, .net and .org – to avoid potential confusion later. Since domains with different TLDs can use the same name, there’s nothing stopping your competitors from picking up yourcooldomainname.org and redirecting it to their own site.
For the most part, choosing the right domain name is a creative process. However, it’s also important to do one last check on practical matters before you finalize your choice. It would be unfortunate to purchase a domain only to find out later that the corresponding Facebook page was taken, or that the name already belonged to another company.
Follow the above checklist to avoid pitfalls.